ALL-TAB Member Appreciation Event

March 23, 2010

8:00 – 11:30AM

Park Avenue Club

Meet Your Fellow TAB Members

Special Achievement and Recognition Awards

Education Program

Social Media: Everything You Need to Know to Integrate These Critical Marketing Strategies into Your Business.

The Basics

Dave Kerpen is the CEO of theKbuzz, a social media and word of mouth marketing firm. Dave is one of the leading experts on social media and Facebook marketing. Dave and his work have been featured on CNBC's "On the Money", ABC World News Tonight, the CBS Early Show, and the New York Times.

This part of the session will cover the heart of social media marketing.

By attending this session, you will discover how much better your Facebook and Twitter marketing can be. Dave will discuss:

• Facebook Fan Pages and Twitter pages in detail with page examples
• How to get the most out of your Fan Page via custom tabs and customization
• How to get the most out of your Twitter Page via tweets and techniques
• Tips on engaging with your Facebook Fans and Twitter Followers
• Ads, applications, contests and other Facebook marketing tools
• Tips on engaging with your Facebook Fans, Twitter Followers and LinkedIn connections
• How to connect with professionals via LinkedIn Groups

Policies and Procedures

Bill Barrett, corporate attorney from Mandelbaum Salsburg, will provide a program highlighting the need for and how to’s for creating a policy in your company for the use of social media. There are implications and risks every employee can expose you to and the need to establish the right guidelines and policies is critical.

Do it Yourself

TAB members from Grey Sky Films will demonstrate how to create your own video to be used on Facebook, Twitter, Linked-in, and of course YouTube.